Local Optimization

What is local optimization?

 Local optimization is similar to search engine optimization or SEO, but it is on a local level, focusing on prospects in your surroundings.  Local optimizing can be most beneficial to businesses that are dependant on local traffic or requiring face to face interacting, such as nail salon’s, doctor’s offices and your mom and pop shops.

When optimizing locally focus on local search engine traffic as well as local traffic not associated with search engines. When using Google to search local businesses you will notice the first 7 listings will pop up next to a map locating them on that map. This is Google’s 7 pack, and it is where you want to be.  Next to those listings you can access reviews, links to the businesses website and other information inputted either by Google or the owner (if they claimed their site).  It is best to do a little research to see what else is out there in your area and how they are promoting themselves as well as utilizing those customer reviews and hearing what patrons had to say for themselves, this will help you choose specific tags and titles and business description to associate with posting your local business. Here are some steps to help you with local optimization.

Steps

1. Claim your business listing. This gives you a little more control in your context and reputation.  Google allows you to do this for Free! Even if you already have a website, this can be another avenue for traffic.
2. Fill in as much information about your business that will be beneficial to users trying to find your business; such as the category you are associated with, a brief description of the business, hours of operation, a link to your website if you have one and you can even upload photos/video’s and coupons/promotional offers. Other information that pops up in Google places are reviews about your business as well as a map and directions on how to get there.
3. Encourage customers to write reviews. They can access reviews from Google, yellow pages and a number of other review sites.
4. Periodically go back and check your business listing in Google places, then you can make necessary tweaks and updates to your business if needed.

Lynn Thomas,

“SEO and Web design for Austin Texas”

Content/Admin – Business Communication Solutions

http://www.bcs-seo.com